my story

My favorite activity is helping people and I believe what people need is to be seen and understood.

My favorite personal hobby is working out ways to age in the healthiest way possible. I believe aging is cool and when you understand how your body works it can empower you to live the healthiest and happiest life possible.

I worked as an actor in San Francisco from 2006 to 2015. I had several roles in independent films and numerous TV commercials and print modeling jobs mostly being cast as “the mom”.

In 2012 I started a parenting blog called Our Urban Playground where I chronicled life with my three children and husband in San Francisco. I had a few posts go viral on Huffington Post and was voted the Top Mom Blog for Circle of Moms in 2012.

In 2015 I headed brand partnerships and revenue growth at Braille Skateboarding where we 10xed all areas over the next 5 years and grew the Youtube presence to over 5 million subscribers.

In March 2020, right before the pandemic, I moved on from Braille and founded my own creative agency, Latch Creative Inc. where I consult celebrities, entrepreneurs, creatives and brands on social media and branding strategy.

Around that same time I became the CMO of an adaptogens brand BOOSTme and I deep dove into holistic health research.

As my children grew up, my focus on social turned to becoming the best version of myself and aging in the healthiest way possible. There are a lot of women who are just like me and talking about the aging process in a way that is honest, sometimes funny and empowering is helpful for my own journey and those that I connect with on social media.

I have had a wonderful time reaching a new younger audience with my 19 vs 44 series where I dive into all the things I have learned the past 25 years. This series has reached over 30 million individual accounts so far between TikTok and Instagram.

I am happy your are here.

Feel free to reach out at Jen@jenniferlatch.com

Love, Jen